Bandcamp was an essential find for me.” Once Toledo was signed to Matador, he selected a compilation of past songs and re-recorded them for a release. “Where you could upload an entire album and have it be immediately downloadable or purchasable by anyone who went on it. “Bandcamp was the only site that had the focus on the album presentation,” Toledo tells me from Leesburg, as he readies for an upcoming tour leg. It’s quite the tale, but does it forecast an entirely new model for the industry? Matador Records, the taste-making independent label got word, and signed him to a deal. Toledo garnered a loyal following, amassing downloads. He would lay down tracks at his parents’ house and in the car - hence the name for his project, his only audience being the neck-protecting mounts - then upload his tunes to his Bandcamp page. If you haven’t heard the story by now, it goes something like this: Will Toledo self-recorded a ton of material in Leesburg, Virginia beginning in 2010.

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